Apple Watch

New Apple Watch Series 11
- Space Grey
- Silver
- Rose Gold
- Jet Black
- Natural
- Gold
- Slate
The ultimate way to watch your health.

Learn more Buy
New Apple Watch SE 3
- Midnight
- Starlight
Essential health features at a great value.

Learn more Buy
New Apple Watch Ultra 3
- Natural
- Black
The ultimate sports
and adventure watch.

Learn more Buy

Why Apple is the best place to buy Apple Watch.

Shop Apple Watch

Ways to Buy

Buy now, pay over time.

You can choose an installment option that works for you.

Ways to Buy

Get your favorite Apple products and pay over time.

During checkout, you can choose the installment option that works best for you. Add a trade-in and get credit toward your purchase.
Learn more about about Credit Card Monthly Installments
Apple Trade In

Save on a new Apple Watch with a trade‑in.

Get credit toward your next Apple Watch when you trade in an eligible device.¹

Apple Trade In

Trade in your eligible device for credit.

Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Terms apply.
Learn more about Apple Trade In
Delivery

Fast, free delivery.

Get free delivery on any item right to your door.
Personal Setup

Meet your new Apple Watch with Personal Setup.

Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your Apple Watch. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your Personal Setup
Guided Shopping

Shop live with a Specialist.

Get help finding what’s right for you.

Shop one-on-one with a Specialist online

Get help finding what’s right for you.

Shop one-on-one with a Specialist online.
Shop with a Specialist
Apple Store App

Explore a shopping experience designed around you.

When you shop in the Apple Store app.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, find flexible payment options, track your orders, and more.
Download the Apple Store app

Scan the QR code to get started.

Get to know Apple Watch.

Health

Knows you. Insights and out.

Health

Knows you. Insights and out.

You snooze. You win.

The all-new sleep score helps you track and understand the quality of your sleep so you can make it more restorative. You can also use the Sleep app to set up a bedtime routine with Wind Down reminders. Apple Watch can even notify you if you show signs of possible sleep apnea.²

Never miss a beat.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.³ And the Heart Rate app alerts you of high and low heart rates, as well as irregular rhythm.⁴

Better understand your daily health status.

The Vitals app can help you identify changes in your health.⁵ Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature,⁶ blood oxygen, and sleep duration.

Get the inside track on your cycle.

Apple Watch has innovative sensors that track your temperature while you sleep.⁶ Cycle Tracking uses this data to provide a retrospective estimate of when you have likely ovulated, which can be helpful for family planning.⁷ Wrist temperature can also be used to improve period predictions.
Fitness

Miles of motivation.

Fitness

Miles of motivation.

Close your rings.

Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.

Works for all your workouts.

From running to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

Hit the ground running.

Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with Custom Workouts.

Go above, below, and beyond.

Apple Watch is water resistant,⁸ dust resistant,⁹ and crack resistant. So you can swim, hike, and do everything in between without a worry.
Safety

Keep help close at hand.

Safety

Keep help close at hand.

Emergency services when you need them.

Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically help connect you with help, share your location, and notify your emergency contacts.¹⁰

Peace of mind on your wrist.

Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.

Find My. What a find.

The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.

Sound the alarm.

With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch Ultra 3

The ultimate sports and adventure watch.

Apple Watch Ultra 3

The ultimate sports and adventure watch.

A display of brilliance.

Our largest, most advanced Apple Watch display emits more light at wider angles¹¹ — making it even brighter and easier to read things like real-time metrics when you’re running, hiking, diving, or exploring.

Go farther. Go longer.

Apple Watch Ultra 3 gets up to 42 hours of normal use and up to 72 hours with low power settings enabled.¹² More than enough to take on a marathon or triathlon.

GPS far ahead of the curve.

Apple Watch Ultra 3 features dual-precision GPS — the best GPS in a sports watch.¹³

Action packed.

One quick press of the Action button gives you precise control over a variety of customizable functions. Start a workout, turn on the flashlight, drop a Compass Waypoint, or begin a dive.
Connectivity

The right call for
staying in touch.

Connectivity

The right call for staying in touch.

Stay connected.

Call, text, pay, listen to music, and more — Apple Watch makes it easy for you do it all on the go. And with a cellular plan, you don't need to have your iPhone nearby.¹⁴

Music and podcasts to your ears.

Stream over 100 million songs with Apple Music.¹⁵ Download podcasts and playlists to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on your Apple Watch.¹⁴

Tap. Pay. Done.

Pay for just about anything right from your wrist with Apple Pay.¹⁶ Use Wallet with your ticket or boarding pass.¹⁷
Personalization

Make it you-nique.

Personalization

Make it you-nique.

Rock your favorite bands.

Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.

Dial up the faces.

You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.

App Store. Open to possibilities.

The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Strava, Waterllama, and SwingVision. It lets you personalize your watch for whatever you love to do.
Apple Watch + iPhone

Dynamic duo.

Apple Watch + iPhone

Dynamic duo.

Lost and pinged.

Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.¹⁸

Lights. Camera. Remote.

Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.

Turn-by-turn by wrist.

Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.

Apple Watch essentials.

All Apple Watch accessories

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications.
Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.¹⁹ And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.